Welcome Blythe Babes!

Blythe was founded in 2018 with the goal of creating a destination for moms and daughters to shop together and leave feeling like their most beautiful selves. We carry hard to find brands that provide fun fashion pieces and wardrobe staples. When you shop with us, you’ll know you’ve found something truly special.

Ashley and Cait have been best friends for over a decade, share a passion for style, and come from two unique backgrounds that allowed them to team up and create this place you will love, Blythe.

Ashley has worked for more than 10 years in retail, becoming an expert in all things styling. Her creative touch makes Blythe feel more like shopping in your own closet than a retail space.

Cait’s corporate career at a major fashion house in New York City was multifaceted. Her financial work and hands-on experience with buying, merchandising, and store design brings her to Blythe with an eye for differentiating from the masses.

Ashley and Cait will help you build on your wardrobe by showing you fun, new ways to style your look whether it be with some fresh new basics, a bold print or a statement accessory.

Meet our brands, shop around, and reach out for our styling help!